SALES PROMOTION AND MERCHANDISING
- SALES PROMOTION AND MERCHANDISING
- Стимулирование сбыта и подготовка товаров к продаже
Комплекс мероприятий, используемых компаниями для увеличения продаж своих товаров или услуг. Реклама - самая наглядная форма стимулирования сбыта, однако существует множество других методов: упаковка, включающая несколько единиц товара по льготной цене (два куска мыла по цене одного), бесплатные пробные образцы, купоны на получение бесплатного подарка или на последущие скидки и т.д. Подготовка товаров к продаже (мерчендайзинг) служит дополнительным способом привлечения внимания покупателей. Это - размещение товаров в торговых залах, установка рекламных планшетов, разработка оригинальной упаковки, демонстрация товара прямо в магазине и т.д. В экономических моделях рынков несовершенной конкуренции все эти элементы стимулирования сбыта объединены в понятие «дифференциация продукции» (см. Product differentiation).
Новый англо-русский словарь-справочник. Экономика. — М.: Флинта, Наукa.
О.В. Сиполс.
2010.
Смотреть что такое "SALES PROMOTION AND MERCHANDISING" в других словарях:
Sales promotion — Marketing Key concepts Product marketing · Pricing … Wikipedia
sales promotion — noun promotion that supplements or coordinates advertising • Hypernyms: ↑promotion, ↑publicity, ↑promotional material, ↑packaging * * * noun : activities and devices designed to create goodwill and sell a product; especially : selling activities… … Useful english dictionary
Sales promotion — This is a retail store division that deals with advertising, public relations, and visual merchandising. It is headed by a promotion director whose job function is to influence the sale of merchandise or services for a store or chain of stores … Historical Dictionary of the Fashion Industry
sales promotion — the methods or techniques for creating public acceptance of or interest in a product, usually in addition to standard merchandising techniques, as advertising or personal selling, and generally consisting of the offer of free samples, gifts made… … Universalium
Promotion director — This person is in charge of the sales promotion and marketing division of a retail store or chain of stores. This division includes advertising, visual merchandising, and public relations … Historical Dictionary of the Fashion Industry
Merchandising — is the methods, practices, and operations used to promote and sustain certain categories of commercial activity.[1] In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail… … Wikipedia
Promotion (marketing) — Marketing Key concepts Product marketing · Pricing … Wikipedia
Sales — For other uses, see Sales (disambiguation). Salesman redirects here. For the 1969 American documentary film, see Salesman (film). A beach salesman showing necklaces to a tourist in Mexico … Wikipedia
merchandising — /merr cheuhn duy zing/, n. the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc. Also called merchandise planning.… … Universalium
merchandising — Synonyms and related words: agency, barter, bartering, brokerage, buying and selling, consumer preference study, consumer research, consumer survey, dealing, direct mail selling, doing business, exchange, give and take, hard sell, hawking, high… … Moby Thesaurus
merchandising — The promotion by a retailer of selected products. Commonly used techniques include displays to encourage impulse buying, free samples and gifts, and temporary price reductions. Merchandising policy is usually designed to influence the retailer s… … Big dictionary of business and management
